14+ years
Creative direction and brand design
80+ campaigns
Digital, e-commerce and offline
20+ brands
Beauty, retail, fashion and more
30+ creatives
Per brand, every month, at scale
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About Me
I’m a Creative Director with 14+ years of experience in brand identity, art direction and campaign design, the last seven focused on beauty, skincare and e-commerce.
I design with a clear purpose: creative has to look right and work. That means understanding what a brand needs to say, who needs to hear it and how the message lands in every channel, then checking the results and improving the next round.
I’ve led in-house design teams, built the briefing and production systems behind high-volume creative, and worked side by side with brand, e-commerce and paid media teams. Today I also bring generative AI into my everyday process to research, ideate and produce faster.
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What I Do
Creative Direction & Brand Strategy
Leading the creative vision from brief to execution, across campaigns, launches and brand identity.
Creative Leadership & Production
Leading design teams and building the briefs, workflows and review rounds that deliver quality work at volume.
Performance-Driven Campaigns
Art direction for paid social, e-commerce, email and retail, shaped by what the results tell us.
E-commerce & AI-Assisted Creative
Shopify and web experiences, plus AI tools built into the creative process to move faster without losing craft.
Featured Projects
DMAE
PERRICONE MD
360º campaign across paid,
e-commerce, email and offline
C-Tetra Advanced
MEDIK8
Product launch assets delivered for multiple channels
Spec to Render
ZARA BEAUTY
3D rendering and packaging production design
Infarma Barcelona
PURE SKINCARE
Event and retail design for a trade fair
Brands I've Worked With
Let’s build creative that works